Turn negative conversations into positive ones
from Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Díaz-Ortiz
How to Apply This
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Own up to your mistakes.
This will make your brand seem more authentic, and it will show that you care about your customers’ wishes and needs. -
Turn a negative conversation into a positive one.
Acknowledge your customers’ grievances, apologize if you are in the wrong, and try to offer a solution in a light-hearted manner, possibly using humor to diffuse the tension.
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