Hooked
Product marketing
Understand that a habit is always a painkiller.
from Hooked: How to Build Habit-Forming Products by Nir Eyal
Some habits, like brushing your teeth, are vitamins—we do them because we feel good about them. However, these are also connected to the pain: if we do not brush our teeth in the evening, we will feel guilty, bad about ourselves, and concerned about our health.
How to Apply This
- Find the pain point of breaking the habit of using your product or service.
Even if your habit is first a vitamin, at the end of the day, it’s always painful to break a real habit.
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.