Unlocking Change Through Marketing

Instructions

Identify the problem.
Identify the problem you are trying to solve with your work. Is it that you aren't busy enough, your ideas aren't spreading, the community around you isn't what it could be, or the people you care about aren't achieving everything they hoped?
Create something amazing.
Create something amazing that will help solve the problem. Make sure it is generous and insightful and will help the people it is meant to serve.
Spread the word.
Spread the word about your work and help it find the people it is meant to serve. Use TED Talks, ask your boss for a raise, raise money for a local playground, or try to grow your division at work.
Make change happen.
Make change happen by creating and then relieving tension, establishing cultural norms, and seeing status roles and helping to change them (or maintain them).
Make things better.
Make things better by making better things and sharing your path to better. This is called marketing and it is the act of making change happen.