Unlock untapped demand from noncustomers

Instructions

** Identify the key reasons noncustomers want to jump ship and leave your industry.**
Look for the commonalities across their responses and focus on those, instead of their differences.
** Unleash an ocean of latent untapped demand through your noncustomers' commonalities.**
Analyze the commonalities to understand how to unlock and aggregate untapped demand. Then, create a product or service that meets the needs of these noncustomers.
** Create a value offering that eliminates the key reasons for refusal.**
Offer something that is of value to the noncustomers, such as free products and services, in exchange for exclusive rights to display advertisements.