The Psychology of Selling
Sales
Use creativity to improve your selling
from The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy
How to Apply This
- Rely on your innate creativity.
Use your natural creativity to solve any problem and reach any goal you set. - Use The "20 Idea Method" to solve a problem creatively.
Take a piece of paper and write your most important goal or problem as a question at the top of the page. Then brainstorm twenty potential solutions and implement at least one each day. - Define the unique qualities of your offer.
Determine why your consumers choose you over someone else. Figure out what makes your product or service better than your competitors. Which customers will benefit from what you do best? Write down what sets your offer apart from the alternatives. - Locate the area with the maximum number of potential customers.
Analyze where you expect to see the most potential clients. Develop a plan for spending more time with them. - Show testimonials.
Gather letters of recommendation from happy customers, highlight the best parts, and then put the letters on plastic sheets in a three-ring binder. Show these letters to each potential customer. You’ll be surprised at how powerful testimonials can be!
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