Use surveys in the correct way.
from Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
The correct way of doing data-driven growth requires data from surveys, user behavior, and experiments. Survey data will help you to look at your product from the perspective of your users.
How to Apply This
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*Use surveys to find out why people drop off or advance to the next page.*
Sometimes asking users about what almost prevented them from continuing is better than asking those who dropped off. -
*Use data from the survey to do experiments.*
Even when you find out that there is something wrong about your app, always confirm it with data from A/B tests. -
*Make surveys as user-friendly as possible.*
It’s easy to make annoying ones.
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