Use surveys in the correct way.

The correct way of doing data-driven growth requires data from surveys, user behavior, and experiments. Survey data will help you to look at your product from the perspective of your users.

1. *Use surveys to find out why people drop off or advance to the next page.*
   Sometimes asking users about what almost prevented them from continuing is better than asking those who dropped off.

2. *Use data from the survey to do experiments.*
   Even when you find out that there is something wrong about your app, always confirm it with data from A/B tests.

3. *Make surveys as user-friendly as possible.*
   It’s easy to make annoying ones.