Use tangible and relatable tools to explain your ideas
from Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
How to Apply This
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Use real-life scenarios as case studies to teach students
You’re an accounting professor teaching a class of new students about abstract principles such as accounts receivable and income statements. You can use a real-life business in the local area as a case study to help bring these accounting concepts to life. -
Use simulations and props to present novel technical concepts
Let’s say you want to explain how to install and use a new app to a bunch of executives. Instead of PowerPoint images and videos, use a live simulation showing how a consumer would interact with the app. You can also use a physical prop to help investors get a feel of the product before it goes into the market.
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