Utilize the stickiness factor when marketing a product or service.

The stickiness factor is what differentiates a successful marketing campaign from a not-so-successful one. After all, why should people buy your product or service when they can’t even remember what it is?

1. *Make your message stick in people’s minds.*
   Come up with a catchy way to advertise your product or service, so people will remember it.
   For example, in 1954, Winston filter-tip cigarettes had the slogan “Winston tastes good like a cigarette should.” The use of the word “like” instead of “as” gave the message it’s stickiness factor, and the sale of Winston filter-tip cigarettes shot up afterward.