Weekly test to focus on what matters most

Instructions

Ask yourself at the end of every week: “What Do You Know This Week, That You Didn't Know Last Week, About…”
- Your business?
- Your industry as a whole?
- Your competitors?
- Your customers or clients as a group?
- Your top 10, 20, or 30 customers or clients?
- A client, individually?
- One of the top leaders in your field?
- Societal, cultural, or economic trends that may affect your business?
- A "success" topic – personal, finance, self-motivation, time management?
- A "marketing" topic – direct response, advertising, construction of offers, copy that sells, direct mail, the Internet?
- A person, event, or topic in the current news of great interest or importance to your clientele?
- A “method” – a means, process, or technique of doing something useful to you, whether manufacturing your widget faster or making a sales presentation more effectively?