Write a brief evaluation of a product’s integrated marketing communication
Instructions
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Choose one new product you’re familiar with.
If you can’t think of anything, you can look it up online or on other platforms. -
Search what media platforms the product is active on.
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Research and observe their integrated marketing communications across all media platforms.
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Write a brief evaluation about their integrated marketing communications in a blank document by answering the following questions:
- What is the message that they have shown on each media platform?
- Is their message consistent? Explain. -
Review your answers.
Feel free to add necessary changes and observations as you search more about the product/service.
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