Write a powerful lead

Begin in a manner that captures your audience’s attention immediately
Include novelty, paradox, humor, surprise, or any unusual idea that can attract your audience.

Include facts about the main message in your lead.
Let your lead tell your readers why the piece was written and why they ought to read it.

Collect material from several sources to create a unique lead.
Read books, interview people, and observe billboards or labels of packages to gain inspiration to write a great lead.