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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

In 2010 Sean Ellis used the term growth hacking for the first time. Since then, a community has grown up around this yet mysterious process of developing products in a very progressive way.

The book Hacking Growth was released a few years later and contains research and knowledge accumulated during a few years of developing startups in Silicon Valley.

Summary Notes

Actions to take

Validate your product using this technique.
Startup development
Establish a process for your growth team.
Startup development
What’s the aha moment in your product?
Startup development
Get out and talk to your customers.
Startup development
Do A/B tests on different versions of your service.
Startup development
Hack your growth strategy.
Startup development
Design your metric formula.
Startup development
Optimize your service using this four-step process.
Company organization
Create great headlines.
Product marketing
Focus on the best channel of user acquisition.
Sales
Experiment with virality.
Product marketing
Map the route to the aha moment.
Startup development
Use surveys in the correct way.
Startup development
Remove frictions.
Startup development
Increase the commitment of users from the very beginning.
Startup development
Use triggers to make people use your product more.
Sales
Keep an eye on the retention of users in these three periods.
Sales
Increase retention using one of these strategies.
Sales
Constantly educate your users about the product.
Product marketing
Increase monetization per user.
Sales
Don’t just read. Act.
Read comprehensive summaries and discover carefully compiled action lists for active learning
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