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Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

by Nir Eyal

Nir Eyan is a specialist in designing mobile applications that are addictive. He started his blog about the subject of habits already a few years before publishing Hooked. He is also a popular speaker and mentor. Hooked gained huge popularity in the startup industry, and it’s currently a must-read for everyone designing mobile apps.

Summary Notes

Actions to take

Create a four-step hook model with your product.
Product marketing
Understand that a habit is always a painkiller.
Product marketing
Find the internal trigger that would cause a user to use your product or service.
Product marketing
Make your product actionable.
Startup development
Design variable rewards in your product.
Startup development
Make your users make an investment in your product.
Startup development
Ensure that you follow correctly all steps of the hook model when designing your product.
Startup development
Don’t just read. Act.
Read comprehensive summaries and discover carefully compiled action lists for active learning
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